Walt Disney Company
Who does not love a good Disney animation? With characters ranging from Mickey Mouse to Rapunzel to Mirabel in Encanto, Disney has got something to satisfy everyone's palate. Named after its titular co-founder Walt Disney, the company has revolutionized the genre of animation. So much so that the term animation has become synonymous with Disney for millions the world over.
Now, let us take a brief dive into the origin and evolution of Disney:
The Beginnings: Known officially as the Walt Disney Company, Disney was established on 16 October, 1923. The company was founded by Walt Disney and his brother, Roy Disney. It was first named the Disney Brothers Cartoon Studio. The studio was located in California, USA.
In 1928, Disney introduced Mickey Mouse in a short film titled, 'Steamboat Willie'. The film was also the first of its kind to feature synchronized sound. Mickey went on to become a huge sensation, popularizing the young animation studio and revolutionizing the animated film industry. Mickey Mouse later became the mascot of the company.
A turning point in Disney’s history happened with the release of ‘Snow White and the Seven Dwarfs’; the company’s first feature length animation film. The movie was released in 1937. A roaring success, this movie further cemented Disney as an authority in animation and imagination.
Disney after War: Post Second World War (1939-1945), Disney became more successful and produced several more animated feature films. It also diversified into live-action films, television cartoons and theme parks in the 1950s.
In 1961, Disney released ‘101 Dalmatians’, which was another pivotal moment in the history of the company. The film made use of a new and improved type of animation technology known as Xerox animation. The technology made it possible for animators to transfer their drawings directly to animation cells, instead of tracing them by hand. Thus, the process of animation became much faster and smoother.
The Dark Ages: The 1970s-1980s are known as the Dark Ages in the history of Disney Animations. The studio suffered a decline and most of the films produced were not commercial successes. ‘The Aristocats’ and ‘The Fox and the Hound’ are some examples of films released during the dark ages.
The Renaissance: The term renaissance means a ‘comeback’. Thus, after a time of steep decline, Disney bounced back during its Renaissance. This period began in 1989 with the release of the feature film, ‘The Little Mermaid’. A huge sensation, the film helped Disney regain its foothold as the dominant force in animation. Disney continued its success streak with several other features during this period. A few notable examples are: ‘Beauty and the Beast’, ‘The Lion King’, ‘Aladdin’ and ‘Mulan’.
Disney after Renaissance: Post renaissance, Disney went through a period of transition in the 1990s and 2000s. And from 2010 onwards, Disney experienced yet another resurgence, commonly known as the ‘Disney Revival’.
The Revival Era started with the release of ‘Tangled’ in 2010. Several successful films like ‘Frozen’, ‘Big Hero 6’, ‘Zootopia’ and ‘Moana’ followed the release of ‘Tangled’.
A major factor that distinguishes successful animation production companies, particularly Disney, is their focus not only on good illustrations and a captivating story, but also their close attention to details.
Disney after Revival: Post Revival, Disney continues to release smashing hits in animation, much to the joy of animation lovers worldwide. In 2021, Disney released widely acclaimed films like ‘Raya and the Last Dragon’ and ‘Encanto’. In 2022, Disney released critically successful films like ‘Turning Red’.
With its impeccable designs and beautiful storylines, Disney remains one of the most popular animation houses in the world. The many fictional characters created by Disney, including Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Cinderella, Rapunzel, etc., mesmerize as well as remain ever loved and etched in the minds of children the world over. Moreover, the magical worlds created by Disney are always an exceptional source of great joy and fun for kids everywhere. Even adults find refuge in the comforting magic of Disney. And thus, the legacy of Disney animations continues to shine brightly through the ages.
Do You Know?
● The original Disney logo featured Mickey Mouse. In 1928, Walt Disney created a mouse character, replacing Oswald the Lucky Rabbit.
● Dumbo is the shortest feature length film made by Disney. The film is only 64 minutes long.
● The first movie to release a soundtrack was Snow White and the Seven Dwarfs.
● Since its inception, Disney has won 135 Academy Awards, the most by any organization.
● The first truly original Disney story was of The Lion King. The movies that came before were adaptations.
● In The Lion King, hyenas were portrayed as villains. A hyena biologist sued Disney for doing.
