Creativity Can Work wonders
In 1879, famous consumer products manufacturer Proctor
and Gamble’s best-seller was candles. But as Thomas Edison had invented the
light bulb at that time, the market for candles crashed. They started selling
on special occasions only, and seemed to be on the verge of becoming obsolete.
The outlook appeared to be bleak for the company.
However destiny then seems to have played a dramatic part in pulling back the struggling company from bankruptcy. An employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. This resulted in a frothing mass of lather filled with air bubbles. He almost threw the stuff away. Instead, he decided to make it into soap. The soap floated. Thus, Ivory soap was born.
In Cincinnati, during that period, many people bathed
in the Ohio River. Since floating soap would never sink, and consequently never
got lost, it soon became a best-seller. The soap turned out to be the
stronghold of Proctor and Gamble.
Let us never give up even when things go wrong.
Creativity put to work, can solve a problem. In fact, problems can be turned
into a gold mine.
